Boost your subscribers’ engagement
Large email providers such as Gmail, Yahoo, Outlook etc. constantly monitor how the recipients of your emails react to their receipt. This is one concepts for recognizing spam. There are …
Why you always should send emails via subdomains
An email address like [email protected] always consists of two parts: username domain A subdomain is an additional part of your root domain. It can be added to your main domain …
Why and how to warm up a mail server
When sending email directly from your WordPress installation your web server becomes your mail server. To ensure that email servers perform optimally, it is essential to warm them up. In …
The key to emails that don’t end up in spam
One of the most significant challenges in email marketing is ensuring that your emails reach the intended recipients’ inbox and do not end up in spam folders. In this article, …
The secret of reputation when sending emails
It’s crucial to understand that every email you send represents you or your organization, and the reputation of your mail server can have a significant impact on whether your emails …