One of the most significant challenges in email marketing is ensuring that your emails reach the intended recipients’ inbox and do not end up in spam folders. In this article, we will discuss the key to emails that don’t end up in spam.
Permission
The first key to ensuring that your emails don’t end up in spam is to obtain explicit permission from your recipients. This means that your recipients should have voluntarily opted in to receive your emails. Avoid buying email lists or adding people to your list without their consent, as this can harm your email deliverability.
Authentication
Authentication is the process of verifying that an email message is actually coming from the sender it claims to be from. Setting up authentication protocols like SPF, DKIM, and DMARC is essential to ensure that your emails are properly authenticated. This will prevent spammers from using your domain name to send spam emails, which can harm your email deliverability.
Campation PostOffice™ has its setup wizzard that helps you to set all values (SPF, DMARC, DKIM) in DNS perfectly. In addition, all your emails are digitally signed.
Consistency
Consistency is key to email deliverability. Ensure that your emails are consistently branded and use a consistent tone and messaging.
This helps recipients recognize your brand and trust your emails, which can improve engagement rates and reduce the likelihood of your emails ending up in spam folders.
Campation PostOffice™ supports the BIMI (Brand Indicators for Message Identification) standard. This aims to give trusted senders control over how their brand is represented in messaging services. For participating mailbox providers like Yahoo or Gmail that means BIMI adopters will have the logo they choose displayed in their recipients’ inboxes.
Content
The content of your emails is crucial to ensuring that they don’t end up in spam folders. Avoid using overly promotional language or excessive exclamation points, which can come across as spammy. Additionally, ensure that your emails are relevant and add value to your recipients. Personalization and segmentation can help improve engagement rates and reduce the likelihood of your emails ending up in spam folders.
List quality
The quality of your email list is also critical to email deliverability. Ensure that your list only includes people who have given explicit consent to receive your emails.
Additionally, regularly clean your email list to remove any inactive or unengaged subscribers. This helps improve engagement rates and reduce the likelihood of your emails ending up in spam folders.
Campation PostOffice™ comes with Campation InaGuard™ technology which allows you to automatically block further emails to recipients that in a defined past period did not interact with your emails.
In conclusion, the key to emails that don’t end up in spam is obtaining permission, setting up authentication protocols, maintaining consistency, creating relevant content, and ensuring list quality. By following these keys, you can improve your email deliverability and ensure that your emails reach their intended recipients’ inboxes. Remember to monitor your email deliverability regularly and take action if you notice any issues that may harm your deliverability.