How sending time affects open and click rates of emails
When it comes to email marketing, sending time is often overlooked. Many marketers focus on crafting the perfect subject line and content, but the timing of when you send your …
What is a MTA (Mail Transport Agent) and how does it work? Can I use it from within WordPress?
A MTA or Mail Transport Agent is a software application that is used to transfer email messages between computers or servers. MTAs play a crucial role in the email infrastructure, …
Why you always should send emails via subdomains
An email address like [email protected] always consists of two parts: username domain A subdomain is an additional part of your root domain. It can be added to your main domain …
Sending emails in the background speeds up your Website
We all know that website speed is a fundamental criterion for success. The quicker a visitor can engage with your website, the more likely your visitors are to be satisfied. …
The key to emails that don’t end up in spam
One of the most significant challenges in email marketing is ensuring that your emails reach the intended recipients’ inbox and do not end up in spam folders. In this article, …
The secret of reputation when sending emails
It’s crucial to understand that every email you send represents you or your organization, and the reputation of your mail server can have a significant impact on whether your emails …