Email marketing has become one of the most effective ways to reach out to your audience and keep them engaged with your brand.
However, creating an email sender reputation can be challenging, especially if you’re new to the game.
A sender reputation is a score that email service providers use to determine the trustworthiness of an email sender. This score is based on a range of factors, including how often emails are marked as spam, how often emails are opened and clicked, and how often emails bounce.
The higher your sender reputation score, the better your chances of getting your emails delivered to your subscribers’ inboxes. In this article, we’ll discuss how to create a high email sender reputation to maximize your email marketing efforts.
Start with a clean email list
Your email list is the foundation of your email marketing efforts. Before you can start sending emails, you need to make sure that your list is clean and free from invalid or inactive email addresses. An email list that’s filled with invalid or inactive email addresses can harm your sender reputation and lower your email deliverability rates.
To create a clean email list, you need to:
- Remove any invalid email addresses
Invalid email addresses are email addresses that don’t exist. They can harm your sender reputation and lower your email deliverability rates.
Campation PostOffice™ automatically checks any recipient address before using for right spelling and the existance of a mail server – on errors this recipient address is blocked for any use. As well all bounced recipient addresses are automatically blocked for future use.
- Remove any inactive email addresses
Inactive email addresses are email addresses that haven’t engaged with your emails in a while. They can also harm your sender reputation and lower your email deliverability rates.
Campation PostOffice™ comes with its propietary Campation InaGuard™ technology which allows you to block recipients that did not open / click your last XXX emails in the last YYY days.
Use a recognizable “From” name and email address
Your “From” name and email address are the first things that your subscribers see when they receive your emails. Using a recognizable “From” name and email address can increase your open rates and improve your sender reputation. Your “From” name should be consistent with your brand and should be recognizable to your subscribers. Your email address should also be recognizable and should be associated with your domain name.
Campation PostOffice™ allows you to add a BIMI logo to your outgoing emails which shows up in the recipients inbox for higher trust and open rates.
Use a clear subject line
Your subject line is the second thing that your subscribers see when they receive your emails. A clear subject line can increase your open rates and improve your sender reputation. Your subject line should be concise and should accurately reflect the content of your email. It should also be relevant to your subscribers and should be personalized if possible.
Personalize your emails
Personalizing your emails can increase your open rates and improve your sender reputation. Personalization can be as simple as including your subscribers’ first names in the email or as complex as segmenting your email list based on your subscribers’ interests and behaviors. The more personalized your emails are, the more likely your subscribers are to engage with your emails and the higher your sender reputation will be.
Provide valuable content
Providing valuable content is essential to keeping your subscribers engaged with your brand and improving your sender reputation. Your content should be relevant to your subscribers and should provide value to them. It should also be engaging and should encourage your subscribers to take action, such as visiting your website or making a purchase.
Send emails at the right frequency and best time
Sending emails at the right frequency and at the best time is crucial to improving your sender reputation. If you send too many emails, your subscribers may mark your emails as spam, which can harm your sender reputation. If you don’t send enough emails, your subscribers may forget about your brand and may not engage with your emails. The right frequency will vary depending on your industry, your audience, and your goals.
Campation PostOffice™ comes with several technologies for that aspect:
- Campation MailSchedule™ not only limits the time frame when emails are sent from the outgoing queue to (e.g.) your business hours. It also takes care that between 2 emails to the same recipient a configurable interval of XX minutes / hours has to be waited.
- Campation IntelliMail™ does machine learning (AI) of the time when a recipient usually opens your emails. It then sends and email to this recipient “@ best time” to raise interaction with your emails
Monitor your email STATISTICS
Campation PostOffice™ comes with sophisticated live statistical tools that show you tables and charts of bounce rate, open rate, click rate, average time between inboxing and opening to monitor the success of your email campaigns. All statistical data is compared to target values you define giving a warning when something is going wrong.